The power and potential of anything “going viral” is mind
boggling. “Going viral” was once limited to communicable diseases, the kinds
that are so easily transmitted that they can rapidly escalate into an epidemic,
or, as with Covid, a pandemic. In our
day the term means something quite different.
With the aid of the Internet, email, X, Facebook, Instagram, Whatsapp,
text messaging and You Tube, what was obscure can “go viral” and become
suddenly famous.
Facebook went viral in 2004 when Mark Zuckerberg and a few
friends launched it from their dorm rooms at Harvard. Today, more than one billion people use
Facebook. It boasted a market cap in
2019 of over $500 billion and has become one of the most powerful tools on the
Internet to catapult others into the “viral” stratosphere.
The Swedish teenage climate activist, Greta Thornberg, was
catapulted to fame after she posted her first protest as a 15-year-old on
Instagram and twitter. Within a week she gained international attention. Her actions went viral on Facebook and other
media and in December 2019 Time named her the youngest ever “Person of the
Year.”
“Going viral” appears to be a twenty-first century
phenomenon. But is it?
History documents that the Gospel went viral following the
death, burial and resurrection of Jesus.
There was no media campaign.
There were no reporters, no cameras, no photo ops, no internet, no
Facebook. But somehow, Jesus impacted
and changed the world. Growing up in the
obscure and infamous village of Nazareth, Jesus’ public ministry lasted only three
years. He walked wherever he went and
never traveled more than one hundred miles from his birthplace. When He was
crucified, there were no papers to report it, no news teams to film it. But the
news spread around the world and is continuing to spread today. It did so by “going viral.”
Paul spoke of.”the gospel which has come to you, just as in all the world also it is constantly
bearing fruit and increasing, even as it has been doing in you also
since the day you heard of it and understood the grace of God in truth.” (Colossians1:6). And again, “For all things are for your sakes, so that the grace
which is spreading to more and more people may cause the giving of thanks to
abound to the glory of God.” 2 Cor 4:15, “I
thank my God through Jesus Christ … because your faith is being
proclaimed throughout the whole world” (Romans 1:8).
When the Gospel goes viral, it requires more than posting a few sentences or
a video clip on the internet, more than “clicking” and forwarding
information. The Kingdom of God goes
viral when lives are transformed by faith in Jesus Christ so that society is
saturated with honesty, integrity, justice and generosity. Changed lives change the lives of those
around them. The Gospel has gone viral in previous generations. It could “go viral” in ours.