The power and potential of anything “going viral” is mind boggling. “Going viral” was once limited to communicable diseases, the kinds that are so easily transmitted that they can rapidly escalate into an epidemic, or, as with Covid, a pandemic. In our day the term means something quite different. With the aid of the Internet, email, X, Facebook, Instagram, Whatsapp, text messaging and You Tube, what was obscure can “go viral” and become suddenly famous.
The Swedish teenage climate activist, Greta Thornberg, was catapulted to fame after she posted her first protest as a 15-year-old on Instagram and twitter. Within a week she gained international attention. Her actions went viral on Facebook and other media and in December 2019 Time named her the youngest ever “Person of the Year.”
Paul spoke of.”the gospel which has come to you, just as in all the world also it is constantly
bearing fruit and increasing, even as it has been doing in you also
since the day you heard of it and understood the grace of God in truth.” (Colossians1:6). And again, “For all things are for your sakes, so that the grace
which is spreading to more and more people may cause the giving of thanks to
abound to the glory of God.” 2 Cor 4:15, “I
thank my God through Jesus Christ … because your faith is being
proclaimed throughout the whole world” (Romans 1:8).
When the Gospel goes viral, it requires more than posting a few sentences or
a video clip on the internet, more than “clicking” and forwarding
information. The Kingdom of God goes
viral when lives are transformed by faith in Jesus Christ so that society is
saturated with honesty, integrity, justice and generosity. Changed lives change the lives of those
around them. The Gospel has gone viral in previous generations. It could “go viral” in ours.